Microsoft Corporation releases the promotional video for their newest product 'Surface Pro 3' and the relevance of this is they chose 2NE1's song 'I Am The Best' as the background music.
2NE1 has a large fanbase overseas and by using their hit song, it aims to reach the attention of the target costumer of 'Surface Pro 3'. The ad itself has Surface Pro 3 and Macbook Air in a "Head to Head" comparison.
'Surface Pro 3' has the power of laptop in a lightweight, versatile form, with a 12 inch display. It has touchscreen, a pen and converts to a tablet compared to Macbook Air.
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