Sweet, Delicious Eff You

Dear Korean,

Reading this article, I was wondering whether the statement “The popular pumpkin toffees have become a shorthand for an insult in South Korea, where ‘Go eat toffee’ means a ruder version of ‘get lost’” is true. Is there even a “tradition” to throw toffee? In my culture we throw sweets and candies as a sign of good luck and happiness.

Curious Reader

A bit of background first. As this blog (unfortunately) predicted, Korean national soccer team returned from the Brazil World Cup with a disappointing result of two losses and one draw.

Upon their return, they were greeted with a toffee shower:

Note the toffees on the floor. (source)

So yes, it’s true: throwing toffee is an insult. But why? That question becomes fairly easy to understand when one sees what a traditional Korean toffee looks like. It looks like this:

Sweet and delicious. (source)

This is called 엿 [yeot] in Korean. “Toffee” is a solid translation, because that’s what yeot is–it is a candy created by solidifying thin strands of syrup. The insult is to say 엿 먹어라, or “eat yeot.” Hm, put this long, sticky thing into your mouth? Wonder what that could possibly mean?

(For those lacking in imagination, it means: “Eat a dick.”)

Interestingly, this insult is more often delivered with words rather than with the actual candy. In the right context, gifting the candy is not an insult at all. For example, someone who is preparing for an exam often receives yeot as a gift, as an encouragement to “stick” the exam (=pass the exam.) But of course, there is no mistaking the intent behind the toffee shower that the the national team received.

Several of you also emailed to ask how the Korean felt about the way in which the players were received. His feeling is: they probably don’t deserve it, but it is part of the job description. Certain players–Son Heung-min comes to mind–played their hearts out, and definitely did not deserve to be told to “fuck off.” Ideally, one should be able to focus-fire the insult. If one threw the yeot only to those who deserved the most blame, striker Park Chu-young and goalie Jung Sung-ryong would be getting a cannonball of candies to their faces. 

(And Jung won’t be able to catch a single one of them. Hey-oh!) 

But that’s what sports stars are. They are not paid big money to put a ball through a goal or a hoop or into the end zone. They are paid to serve as the vessel into which we project our desire. In this instance, Korean people’s desire was hardly unreasonable; it is not as if there was an expectation that the team would win the whole thing. The team was expected to play hard, and play competently. More than a few players on the team failed at this. And if all they receive in return is some candies thrown at their face, that is not a huge injustice.

Got a question or a comment for the Korean? Email away at askakorean@gmail.com.

Source: Ask a Korean!